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The CDC (2011) report that STIs are a significant health challenge facing the U. and it is estimated that nearly 20 million new STIs occur every year in the U. alone, with almost half of them (48%) occurring among adolescents and young adults.

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Music has been rated the number one leisure-time activity for American youth today (Roberts, Foehr, Rideout & Brodie, 1999) and it has been suggested that almost everyone is exposed to music on a daily basis (Rideout, Roberts, & Foehr, 2005).

It has been estimated that adolescents and young adults listen to music between two and four hours each day (Agbo-Quaye & Robertson, 2010; Primack, Nuzzo, Rice, & Sargent, 2012).

Turner (2011) found that almost 79% of R&B, 78% of rap, 53% of pop, 37% of rock, and 36% of country music videos contained some form of sexual reference.

Additionally, it has been estimated that between 40% and 75% of music videos contain sexual imagery (Zhang, et al., 2008). (2008) found that frequently viewing such music videos is related to more sexually permissive attitudes among listeners. Lyrics often contain explicit sexual messages and women in music videos are often objectified by being scantily dressed and dancing suggestively and provocatively (Wallis, 2011).

They are more likely to drop out of high school and have low paying jobs (Kearney & Levine, 2012).

Their children are more likely to be born prematurely, to have birth complications, and to die during the first year of life.

Findings indicated variations in sexual behaviors based on participant race/ethnicity. is the Director of the Media & Migration Lab and Faculty member in the psychology department at the University of Central Florida.

Results from hierarchical regression analyses indicated that sexual lyrical content and sexual content in music videos, along with participant gender and race/ethnicity, are correlated with the dating and sexual behaviors of participants. Her research centers around media (broadly defined) and technological influences on developmental processes and behavior. degree in psychology from the University of Central Florida and is currently a graduate student in sociology.

Abstract: The current study examined the relationship between sexual content in music lyrics and music videos and the sexual behaviors of Caucasian, African American, and Hispanic emerging adults from a cultivation framework by assessing 715 male and female college students.

It was hypothesized that there would be a negative association between sexual content in music and sexual behaviors and that the cultivation framework could be used to partially explain these findings.

The glamor and popularity of music artists may influence fans to adopt imitable roles and precarious sexual scripts, lending support to the cultivation theory (Cohen & Weimann, 2000; Gerbner, Gross, Morgan, & Signorielli, 1994).

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